On 14.10.2024. In Belgrade, the implementation of the first training module "Digital Marketing Strategy" as part of the "Digital Marketing Capacity Building - Empowering Persons with Physical Disabilities for Remote Work" (DI-MARC) project began.
This training, intended for persons with physical disabilities, aims to improve their digital skills and competences, in order to become more competitive and visible on the labor market, primarily on platforms for remote work, but also more widely.
On behalf of the Belgrade Regional Agency for Development and European Integration, which is the training organizer and project partner, Sonja Manojlović addressed the participants, while the president of the association, Goran Pušar, spoke on behalf of the Association of Persons with Disabilities Belgrade. Ivana Domazet, a member of the project team, greeted the participants in front of the Institute of Economic Sciences, the project leader.
The first training module provides the participants with the opportunity to improve their knowledge and skills in the field of digital marketing strategy, including market analysis, defining the target group, setting goals and planning digital campaigns, which is one of the key steps towards empowering them to work remotely. After this module, participants will continue with training in the fields of "Marketing on social networks" and "Content marketing". These trainings are designed to provide them with practical skills and allow them easier access to business opportunities in the digital world.
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